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toptools.

How it works

A leaderboard of websites ranked by what they bid. Put in more than the site above you and you move up. Hold #1 until somebody outbids you.

1

List your site

Paste a URL. We pull the title, description, favicon and social image. Free, always.

2

Choose what your listing holds

Not what you pay today, but what your listing is worth on the board. That number is your rank.

3

Pay the difference

Whatever your listing already holds is credited against your new target. You pay the gap and nothing more.

The re-bid maths

This is the part people get wrong, so here it is with numbers.

Your listing holds
$100
Leaderboard top
$200
You target
$201
You pay
$101

$201$100 = $101

Your listing holds
$300
Leaderboard top
$500
You target
$700
You pay
$400

$700$300 = $400

Your listing holds
$0
Leaderboard top
$50
You target
$60
You pay
$60

$60$0 = $60

Currency and fees

Every bid is stored in one base currency. What you see is converted for display, and what you are charged is converted once, at the moment you pay, using a rate we record on the payment. A later swing in the exchange rate never changes what a past bid is worth.

Minimum increment is $1 for USD and ₹100 for INR. There is no listing fee, no subscription and no cut taken from your traffic.

Questions

How is rank decided?
Purely by the bid your listing holds. Highest bid is rank #1, second highest is #2, and so on. Ties are broken by whoever got there first.
What happens when someone outbids me?
Your listing keeps the bid it holds, so nothing is lost. You just drop a rank. Raising your bid again only ever costs the difference.
Is my bid refundable?
A bid is a payment for placement, not a deposit, so it is not refundable once your listing has ranked. Failed and duplicate charges are refunded in full.
Which currency am I charged in?
Indian visitors are charged in INR, everyone else in USD. Every listing's bid is stored in a single base currency and converted at the rate captured when you pay, so nobody gains an advantage from a moving exchange rate.
Do you follow the outbound links?
Outbound links carry rel="nofollow". Ranking here is paid placement and we are not in the business of selling search authority.